10 Domain Names That Sold for Millions — And Why They Were Worth It
Updated for 2025
Most people don’t realize this, but the most valuable digital asset in history isn’t Bitcoin, NFTs, or apps — it’s domain names.
A strong, memorable domain can be worth more than a house, a luxury car, or even a business.
In this article, you’ll discover 10 domains that sold for millions and the reasons buyers paid such high prices.
These examples help you understand what creates value — so you can evaluate your own domains or websites more intelligently.
1️⃣ Insurance.com — $35.6M
Why it sold high:
- Huge industry revenue
- One-word category domain
- Massive search volume
Insurance is a multi-billion dollar market. A domain like this gives instant authority and SEO strength.
2️⃣ VacationRentals.com — $35M
Why it sold high:
- Direct match with a booming travel niche
- Instantly recognizable and trusted
- Competes with Airbnb/VRBO
The buyer reportedly purchased it so a competitor wouldn’t get it — that’s how powerful a domain can be.
3️⃣ Voice.com — $30M
Why it sold high:
- Perfect for crypto, AI, speech tech, media
- Short, brandable, unforgettable
As voice-based technology expands, this domain will only get more valuable.
4️⃣ Internet.com — $18M
Why it sold high:
- Foundational word of the entire online world
- Authority + trust baked in
Owning this domain is like owning the address “Main Street” of the internet.
5️⃣ 360.com — $17M
Why it sold high:
- Numeric domains are valuable in China
- Works globally as a brand
- Short and universal
Numbers are timeless, especially in Asia — they transcend language.
6️⃣ PrivateJet.com — $30.18M
Why it sold high:
- Ultra-wealthy target audience
- High-ticket services
- Lead value is enormous
A single customer from this niche can be worth hundreds of thousands, so the domain price makes sense.
7️⃣ Sex.com — $13M
Why it sold high:
- Huge traffic potential
- Adult industry monetization
One of the most controversial sales ever — but still one of the most valuable domains in history.
8️⃣ Hotels.com — $11M
Why it sold high:
- Direct keyword domain
- Built-in SEO strength
- Perfect match brand
When you hear “hotels,” you think Hotels.com — that’s branding power.
9️⃣ Fund.com — $9.99M
Why it sold high:
- Financial authority + high-value clients
- Millions in revenue potential
Finance keywords always command a premium.
🔟 Business.com — $7.5M (but worth more today)
Why it sold high:
- Broadest business term possible
- Endless branding opportunities
This domain has sold multiple times — and each time at a huge gain.
Where Do High-Value Domains Get Sold?
Most million-dollar domain deals don’t happen randomly —
they’re usually sold on trusted marketplaces where serious buyers search every day.
Here are the platforms most commonly used for premium and high-value domains:
| Marketplace | Why It Matters for Big Sales |
|---|---|
| Sedo | Known for premium keyword domains and international corporate buyers |
| GoDaddy Auctions | Massive buyer network, ideal for aged .com domains and expired premium names (affiliate link added later) |
| Afternic | Distributes domain listings across multiple registrars for maximum visibility |
| Dan.com | Simple “Buy Now” pages that help close sales faster |
| Flippa (Domains Category) | Often used for domains bundled with websites or early-stage projects |
💡 Most big sales happen because the domain solves a business problem — not just because it’s short or old.
Want to Know What Your Domain Might Be Worth?
If you own unused domains, you may already be sitting on value.
Our guide explains how to estimate their real-world price:
👉 Is Your Old Website Worth Money? How to Find Out in 2025
💡 What These Sales Teach You About Value
Domains sell for millions when they are:
✔ Short, memorable words
✔ Direct industry match (Insurance, Hotels, Business)
✔ In high-revenue niches (finance, travel, luxury)
✔ Brandable (Voice, 360)
✔ Easy to market globally
Most of these domains help businesses instantly skip years of brand building — that’s why companies pay so much.
🧭 Want to know if your domain or website is valuable?
Start here:
