How to Sell an Old Website: The $50/Month Goldmine
Most people who start a blog or a niche project eventually move on to other things. They see $30 or $50 in monthly earnings and think, “This isn’t worth my time. I need millions of visitors to make real money.” They assume their project is a failure, but they are missing the bigger picture. If you want to sell an old website, you need to understand that stability is often more valuable than size.
In the world of digital assets, a site making $50 a month isn’t a “failed project”—it’s a cash-flowing asset with a specific resale value. On marketplaces like Flippa, these “boring” small sites are currently some of the most liquid assets you can own.
Related:
Do Old Websites Still Have Value? What Signals Matter Most
Buy & Sell Websites on Flippa
Why Investors Want to Buy Your Old Website
You might wonder: Why would someone pay thousands of dollars for a site making only $50? To a professional investor, your site is a shortcut. When you sell an old website, you are selling three things: Age, Proof of Concept, and Time.
- Domain Authority: A site that is 3–5 years old has earned “trust” from Google. A buyer would rather buy your old site than spend 12 months waiting for a brand-new domain to get out of the “sandbox.”
- Verified Revenue: $50/month proves the niche is profitable. It proves people click the ads or buy the affiliate products.
- Growth Potential: Professional “flippers” look for sites with “good bones.” They believe they can fix the SEO, improve the design, and turn your $50/month into $500/month.
Understanding Website Valuation Multiples
When you decide to sell an old website, the price isn’t a random guess. It is based on a multiple of your average monthly net profit (usually calculated over the last 6 to 12 months).
Currently, content sites and blogs typically sell for 24x to 45x their monthly profit.
The Math:
If your site makes $50/month and sells at a 32x multiple, you walk away with $1,600.
Valuation Table: What is Your Site Worth?
| Monthly Profit | 24x (Quick Sale) | 36x (Market Average) | 45x (Premium Asset) |
| $25 | $600 | $900 | $1,125 |
| **$50** | $1,200 | $1,800 | $2,250 |
| **$100** | $2,400 | $3,600 | $4,500 |
| **$500** | $12,000 | $18,000 | $22,500 |
Steps to Prepare and Sell an Old Website Successfully
If you want to get the highest possible multiple, you can’t just list a messy site. You need to perform basic “digital housekeeping.”
1. Organize Your Analytics
Buyers want to see where your traffic comes from. Ensure you have Google Analytics or Search Console data for at least the last 6 months. High-quality organic traffic (from Google) usually leads to a higher sale price than social media traffic.
2. Clean Up the Financials
Keep a simple spreadsheet of your earnings and expenses. If you are using Flippa (External Link), you can often integrate your AdSense or Stripe data directly to verify your income for buyers automatically.
3. Internal Linking and SEO
Before you list, spend one hour adding internal links between your top-performing posts. This helps with SEO and shows the buyer the site is well-structured. For more tips, see our guide on how to increase domain value before selling.
Don’t Let it Expire
The biggest mistake you can make is letting your domain expire because you think it’s “too small” to matter. Every year, thousands of dollars in value are lost because owners simply forget to renew their registration.
Whether you choose to sell an old website today or hold it as a passive income stream, treat it like the real estate it is. It might be a “boring” blog to you, but to the right buyer, it’s a goldmine.
